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My choice

Before applying to DM, I took a gap year where I worked in a coworking space for tech startups. I quickly saw how business and technology are intertwined and have become interdependent, so when time came to choose a programme, Digital Management was the natural choice. It combined the topics I was interested in but also the topics I thought were future proof: digital transformations and the responsibility we have towards society as creators and participants of businesses that rely on technology.

At first, I was intimidated by the thought of going for a technology-oriented programme because I had never studied anything similar before, but I gave it a shot and after I got it, it reassured me that I can do this. During the programme, there were many students who shared the same problems either related to learning how to code or finding the red thread in the curriculum, but everything falls into place once you see the bigger picture.

DM really is the programme that equips you to think analytically and critically about the intersection of business, technology and society. This also provides you with a good foundation for some very interesting combinations later on for your Master’s or your career.

In the end, I am happy and proud to have graduated from DM because I took on a challenge and succeeded, and also made some good friends along the way.

My programme

The best thing about DM is how versatile the programme is. It’s really what you make of it – it can be your starter for going into information systems, digital transformations, finance/fintech, virtual collaboration or remote work and more. The courses walk you through many aspects of our life, organizations and society that are impacted by technology, so students get a very deep understanding of the subject matter.

A pleasant surprise from DM is the practical things I have learned, such as data visualization in Tableau (which turned out to be quite fun), how to conduct quantitative and qualitative research (of which qualitative research was my favourite), as well as using Miro, which I took the liberty to learn and apply in my bachelor thesis. Also, I discovered that I really enjoy organizational theory, which was a surprise, because it was the exam I stressed out about the most but in the end I got a very good grade.

One thing that I found difficult was learning to accept and be comfortable with complexity. This means that not everything has a straight answer, and that context will change how we view things. I found complexity in the scope of the programme, and in some of the readings and concepts, which is not a bad thing. On the contrary, I now think that it’s much more interesting and rewarding to understand a complex issue rather than see things in black and white.

I plan to use my degree as a foundation for working in HR and people-oriented roles, and ideally would like to work in a role that navigates the digital transformation of workplaces, for example as an HR consultant for companies that use remote work and virtual collaboration.

My advice


Don’t be intimidated by the “technology” side of DM. The programme is very pragmatic, and you will quickly see how theory translates to real-life.


Be curious and open minded. If something from a course gets your attention, follow your intuition and study it in more depth because it might be that you have found something that you like


Be proactive in making friends. Friendships don’t just happen out of nowhere, you have to put in the effort to meet and get to know people


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