MSc in Economics and Business Administration (cand.merc.)

Brand and Communications Management

Introduction to the programme

Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. You will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance.

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Find more information

On cbs.dk you can:

  • Read more about the academic content of the programme
  • Get an overview of the subjects
  • Get information about admission
Read more about the programme on cbs.dk

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Programme specific options

Look into the different study related options you have during this programme.

Other programmes that might interest you

Here are a few examples of programmes or concentrations at CBS that contain some of the same academic elements.

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