You will learn to design data-driven transformations for tourism companies by combining the subject areas of sustainable management and digitalization. You will engage in collaborative projects and datasets provided by business partners, to understand and to tackle the grand challenges of sustainable development. You will gain a deep understanding of the consumers of this specific market. You will develop exceptional analytical skills and strategic competences by fully exploit the potentials of digital methods and platforms. You will become a specialist to address complex managerial issues facing the tourism and hospitality sector and to generate long-term sustainable value for both businesses and society.
On cbs.dk you can:
Here are a few examples of programmes or concentrations at CBS that contain some of the same academic elements.
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